The average 17 year-old spends almost 6h per day on social media. That's 42h per week, and 91 days per year. If this continues, we can expect to lose 2 decades of our life to endless scrolling.

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The mental health impact on young people

Children who spend 3+ hours per day on social media face double the risk of mental health problems including depression and anxiety.

"We are in the middle of a national youth mental health crisis,…social media is an important driver of that crisis.” 

Vivek Murthy

US Surgeon General

Vivek Murthy

The real life impact: Molly Russell

Molly Russell

Molly, aged 14, from Harrow, north west London, took her own life after being exposed to a stream of dark, depressing content on social media despite showing no obvious signs of serious mental health illness. She would be celebrating her 22nd Birthday this year. An inquest concluded she ended her life while suffering from depression and the negative effects of online content.

In many ways Molly had the interests and hobbies of a typical teenager: the musical Hamilton, the rock band 5 Seconds of Summer, the lead role in her school show. ''She was a positive, happy, bright young lady who was indeed destined to do good.''

It was on Instagram that Molly viewed some of the most disturbing pieces of content, including a montage of graphic videos containing clips relating to suicide, depression and self-harm set to music. Some videos contained scenes drawn from film and TV, including 13 Reasons Why, a US drama about a teenager’s suicide that contained episodes rated 15 or 18 in the UK. In total, Molly viewed 138 videos and 2100 posts relating to suicide and self-harm content.

In January 2019, the father of 14-year-old Molly Russell said, “I have no doubt that Instagram helped kill my daughter.” Social media companies are still pushing "harmful content to literally millions of young people".

Graph detailing rise in suicide rates from 1999 to 2018, additionally highlighting when social media became available on mobile.
US Suicide Rates (Girls 10-14), Deaths Per 1,000,000 Girls
150% increase in suicide rates for girls aged 10-14 since social media because available on mobile. Source CDC.
US Hospital Admissions for Non-Fatal Self Harm (Girls 10-14), per 100,000 Girls.
Graph detailing rise in hospital admissions for non-fatal self harm from 2001 to 2015, additionally highlighting when social media became available on mobile.
189% Increase in US Hospital Admissions for Non-Fatal Self Harm by girls aged 10-14 since social media became available on mobile. Source CDC.
Major Depressive Episodes in the Last Year (US Teens), percent of 12-17 year olds.
Graph detailing the rise in major depressive episodes in the last year from 2004 to 2020, additionally highlighting when social media became available on mobile.
200% increase in major depressive episodes in the last year for boys aged 12-17 after social media became available on mobile, and a 150% increase for girls of the same age. Source SAMHSA.

"Social media is more addictive than drugs and alcohol, and it’s more dangerous because it’s normalised and there are no restrictions to it.” 

Prince Harry

The Duke of Sussex

Prince Harry

The wider impact of social media on society

  • Gen Z'sattention span for advertisements is 1.3s, compared with 12 secondsaverage attention span in 2000.

    Yahoo & OMD Worldwide

  • 55% of global millennials say they are dissatisfied with democracy, whereas under half of Generation X felt the same way at that age.

    University of Cambridge

  • 1/5 of young men believe moves to promote equal rights for women in the last few decades have had a negative or very negative impact, compared with 7% of young women.

    Kings College London

Growing Gender Divide: The rise of Andrew Tate

Andrew Tate
30% of men aged 16-29 agree or strongly agree with the statements of Andre Tate.
80% of women aged 16-29 are offended or strongly offended by Andrew Tate's statements.

A wide ideology gap is opening up between young men and women in countries across the world

Political ideology of 18-29s (% liberal minus % conservative), by sex.

Two graphs showing the vast ideology gap which has opened up in both South Korea and the US since social media became available on mobile.
Two graphs showing the vast ideology gap which has opened up in both Germany and the UK since social media became available on mobile.

After decades where the sexes were equally spread across liberal and conservative world views, in just six years, women aged 18-29 have become 30 percentage points more liberal than their male contemporaries. This dramatic distancing of genders on the political spectrum coincides with social media becoming available on mobile (2009). In Poland last year, almost half of men aged 18-21 backed the hard-right Confederation party, compared to just a sixth of young women of the same age.

The need to educate

Young children are exposed to the harms of social media earlier than ever because parents and carers are dangerously unaware of the damage it causes their children. 1/5 toddlers (3-4 year olds) now own a device which can access social media platforms.

38% of aged 5-7 regularly access social media in the UK.

1/3 of parents know the correct minimum age for social media platforms.

57% of parents of 5-15s think being online in general is a good thing for their child.

"No self-discipline can beat the addictive design we are all subject to today. Problematic smartphones use affects attention span and brain development from a young age. This is one of the challenges of our time. If we do not intervene now, this will have an enormous impact on generations to come. We already have strong health and safety rules for food, alcohol and tobacco to protect our health. The EU must now tackle addictive design!” 

Kim van Sparrentak

Member of the European Parliament

Kim Van Sparrentak